Media Coverage of Gallen•Neilly
Don't Tell Us Your Story...
Unless You Want the Rest of the Business World To Know!
Every company has a story to tell...about its origins, its expertise,
its uniqueness, its successes and its aspirations. We use several strategies to help companies tell their story to
the global business audience:
As market positioning specialists, we've been developing tools
and strategies to help companies tell their stories to the right
people, in the right way, for more than thirty years. We also conceive,
write and oversee the production of collateral materials such as
brochures and innovative audio-visual presentations. What we do
depends on what you need.
There's an old story in "image circles" that illustrates
how the different regimens of our business work:
"When I accepted a position in public relations, a friend
remarked that the job would be a breeze for me with my journalism
background. I explained that the areas are quite different, and
I illustrated my point with this example: If the circus is coming
to town and you paint a sign saying 'Circus coming to the fairground
Saturday,' that's advertising. If you put a sign on the back of
an elephant and walk him into town, that's promotion. And if the
elephant walks through the mayor's flower bed, that's publicity.
But, if you can get the mayor to laugh about it, that's...Public
Our media relationships have taken years to establish and include
many respected national business, financial and real estate journalists.
Our resources run the communications gamut, from arranging media
exposure to coordinating direct response and institutional advertising
campaigns. Like good media relations practitioners, we always
try to make the mayor laugh. On the other hand, perhaps the better
plan is to have a good media strategy in place before you take the
circus to town.